AUTHOR: HAANA TINE DATE :04/01/2024 Introduction India’s financial landscape[1] has witnessed a significant transformation, especially with the rise of digital payment providers[2]. In this dynamic environment, the concept of cross-selling[3] has become increasingly crucial for these providers. This article explores the landscape of payment providers in India, delves into the concept of cross-selling, and discusses … Read more

AUTHOR: BABLI GUPTA DATE:04/01/24 Introduction In the fast-paced digital era, the payment landscape in India has undergone a significant transformation[1]. With the rise of digital payments, payment providers[2] are exploring innovative ways to engage users and stay ahead in a competitive market. One such strategy gaining prominence is personalized advertising. This article delves into the … Read more

AUTHOR: SELENA GIL DATE: 3/1/2024 India’s payment landscape[1] has witnessed a transformation[2] propelled by the advent of data-driven[3] marketing strategies. The convergence of technology, consumer behavior analysis, and digital payment[4] systems [4] systems has significantly reshaped how payment providers[5] approach their marketing endeavors in the country. Introduction In recent years, the payment sector in India … Read more

AUTHOR: BABLI GUPTA DATE: 03/01/24 Introduction In the dynamic landscape of digital payments, customer[1] acquisition stands as a pivotal aspect for payment providers in India. The surge in online transactions[2] and evolving consumer preferences present both challenges and opportunities. This article delves into the strategies and considerations for effective customer [3] acquisition in the Indian … Read more

AUTHOR: RUBBY PATEL DATE: 03/01/24 Introduction In the ever-evolving [1] landscape of digital transactions [2], payment gateways have become the backbone of online financial transactions [3] in India. With the surge in e-commerce [4] and digital payments, the role of payment gateways has gained unprecedented importance. Concurrently, outbound marketing strategies have emerged as crucial tools … Read more

AUTHOR: SELENA GIL DATE: 3/1/2024 Introduction In the dynamic landscape[1] of the Indian payment[2] sector, the utilization of multi-channel campaigns has emerged as a pivotal strategy for payment providers[3] to engage customers across various platforms. These campaigns, spanning multiple channels like mobile, web, social media, and traditional[4] advertising, have become indispensable[5] in reaching diverse audiences … Read more

AUTHOR : RUBBY PATEL DATE : 03/01/24 Introduction In the dynamic landscape [1] of the Indian digital economy [2], the term “payment gateway [3]” has become synonymous with seamless online transactions [4]. Simultaneously, inbound marketing has emerged as a game-changer, transforming the way businesses attract and engage customers. This article delves into the synergy between … Read more

AUTHOR: SELENA GIL DATE: 3/1/2024 The landscape[1] of payment providers[2] in India has undergone a significant transformation in recent years, with the emergence and evolution of direct response systems[3] revolutionizing the way transactions[4] are conducted. Direct response, in the realm of payment providers, refers to a method that facilitates immediate transactions, streamlining the process for … Read more

AUTHOR: BABLI GUPTA DATE: 03/01/24 Introduction Targeted advertising tailors marketing efforts to user behavior, preferences, and demographics, gaining prominence as an effective method in the digital marketing landscape. In recent years, India has witnessed a significant surge in online transactions[1]. The convenience and accessibility offered by digital payment platforms have led to the widespread adoption … Read more

AUTHOR: RUBBY PATEL DATE: 03/01/24 Introduction In the fast-paced digital [1] era, payment gateway relationship marketing [2] has emerged as a crucial aspect of online transactions [3]. In India, where the e-commerce [4] industry is thriving, understanding the dynamics of this marketing strategy becomes essential [5]. Evolution of Payment Gateways Payment gateways have evolved significantly … Read more