Igpay 
AUTHOR: RUBBY PATEL DATE: 04/01/24 Introduction In the dynamic landscape [1] of B2B direct marketing in India [2], the role of payment gateways has become increasingly crucial. As businesses [4] engage in cross-border transactions, the need for efficient, secure, and seamless financial transactions [5] is more significant than ever. Significance of Payment Gateways in B2B … Read more
AUTHOR : SELENA GIL DATE : 4/1/2024 Introduction In the bustling landscape of India’s payment providers, a strategic approach known as relationship marketing has emerged as a cornerstone for sustainable growth and customer retention. Relationship marketing, fundamentally revolves around building and nurturing long-term connections with customers. In the context of the payment industry this technique … Read more
AUTHOR: BABLI GUPTA DATE: 04/01/24 Introduction In the dynamic landscape of digital transactions, payment providers in India are constantly seeking innovative strategies to engage users. An integral aspect of this engagement is the implementation of effective call-to-action (CTA) strategies. This article explores the nuances of payment provider CTAs in India, delving into challenges, cultural considerations, … Read more
AUTHOR : RUBBY PATEL DATE : 04/01/24 Introduction In the fast-paced digital landscape of India, the role of payment gateways has evolved significantly. These gateways not only facilitate seamless transactions but also play a crucial role in marketing strategies. With the advent of marketing automation the synergy between payment gateways and marketing has become a … Read more
AUTHOR: HAANA TINE DATE:04/01/2024 Introduction In the dynamic landscape of the Indian financial sector payment provider loyalty programs have emerged as a significant force, reshaping how users interact with digital transactions As more consumers turn to online payments, the allure of loyalty programs has become a crucial factor for payment providers looking to stand out … Read more
AUTHOR: BABLI GUPTA DATE: 04/01/24 Introduction In the ever-evolving landscape of the payment provider industry, effective lead generation has become a linchpin for sustainable growth. As digital transactions surge in India, the need for payment providers to acquire quality leads has never been more crucial. This article delves into the nuances of payment provider lead … Read more
AUTHOR: HAANA TINE DATE :04/01/2024 Introduction India’s financial landscape has witnessed a significant transformation, especially with the rise of digital payment providers. In this dynamic environment, the concept of cross-selling has become increasingly crucial for these providers. This article explores the landscape of payment providers in India, delves into the concept of cross-selling, and discusses … Read more
AUTHOR: BABLI GUPTA DATE:04/01/24 Introduction In the fast-paced digital era, the payment landscape in India has undergone a significant transformation With the rise of digital payment providers are exploring innovative ways to engage users and stay ahead in a competitive market. One such strategy gaining prominence is personalized advertising. This article delves into the evolution … Read more
AUTHOR: SELENA GIL DATE: 3/1/2024 India’s payment provider data-driven landscape has witnessed a transformation propelled by the advent of data-driven marketing strategies. The convergence of technology, consumer behavior analysis, and digital payment systems has significantly reshaped how payment providers approach their marketing endeavors in the country. Introduction In recent years, the payment sector in India … Read more
AUTHOR: BABLI GUPTA DATE: 03/01/24 Introduction In the dynamic landscape of digital payments, customer acquisition stands as a pivotal aspect for payment providers in India. The surge in online transactions and evolving consumer preferences present both challenges and opportunities. This article delves into the strategies and considerations for effective customer acquisition in the Indian market. … Read more