Igpay 
AUTHOR: RUBBY PATEL DATE: 03/01/24 Introduction In the ever-evolving landscape of digital transactions payment gateways have become the backbone of online financial transactions in India. With the surge in e-commerce and digital payments, the role of payment gateways has gained unprecedented importance. Concurrently, outbound marketing strategies have emerged as crucial tools to amplify the reach … Read more
AUTHOR: SELENA GIL DATE: 3/1/2024 Introduction In the dynamic landscape of the Indian payment sector, the utilization of multi-channel campaigns has emerged as a pivotal strategy for payment providers to engage customers across various platforms. These campaigns, spanning multiple channels like mobile, web, social media, and traditional advertising, have become indispensable in reaching diverse audiences … Read more
AUTHOR : RUBBY PATEL DATE : 03/01/24 Introduction In the dynamic landscape of the Indian digital economy, the term “payment gateway has become synonymous with seamless online transactions. Simultaneously, inbound marketing has emerged as a game-changer, transforming the way businesses attract and engage customers. This article delves into the synergy between payment access and inbound … Read more
AUTHOR: SELENA GIL DATE: 3/1/2024 Introduction The landscape of payment providers in India has undergone a significant transformation in recent years, with the emergence and evolution of direct response systems revolutionizing the way transactions are conducted. Direct response, in the realm of payment providers, refers to a method that facilitates immediate transactions, streamlining the process … Read more
AUTHOR: BABLI GUPTA DATE: 03/01/24 Introduction Targeted advertising tailors marketing efforts to user behavior, preferences, and demographics, gaining prominence as an effective method in the digital marketing landscape. In recent years, India has witnessed a significant surge in online transactions. The convenience and accessibility offered by digital payment platforms have led to the widespread adoption … Read more
AUTHOR: RUBBY PATEL DATE: 03/01/24 Introduction In the fast-paced digital era, payment gateway relationship marketing has emerged as a crucial aspect of online transactions. In India, where the e-commerce industry is thriving, understanding the dynamics of this marketing strategy becomes essential Evolution of Payment Gateways Payment gateways have evolved significantly over the years. From their … Read more
AUTHOR : ROSE KELLY DATE : 1/1/2024 Introduction In the vibrant landscape of e-commerce in India, budget-friendly shopping clubs have carved a niche for themselves, providing consumers with affordable options. However, one critical aspect that often goes unnoticed is the role of an efficient payment processor in ensuring a seamless shopping experience. In this article, … Read more
AUTHOR: SELENA GIL DATE: 2/1/2024 In today’s digital landscape, the convergence of payment gateways and personalized campaigns has revolutionized the way businesses engage with customers. This article delves into the synergistic relationship between payment gateways and personalized campaigns particularly focusing on India’s dynamic market. Introduction Payment gateways serve as crucial intermediaries in online transactions, facilitating … Read more
AUTHOR: SELENA GIL DATE: 2/1/2023 Introduction In the bustling landscape of India’s digital market, the acquisition of customers through payment gateway holds paramount importance. The seamless integration of payment gateways not only facilitates transactions but also serves as a catalyst for business growth. Let’s delve into the intricacies of customer acquisition through payment gateways and … Read more
AUTHOR: HAANA TINE DATE:02/01/2024 In the dynamic landscape of e-commerce and digital transactions the choice of payment processing systems can significantly impact the cost-effectiveness of a buying community, especially in a country as diverse and vibrant as India. This article aims to explore the realm of high-risk payment service providers (PSPs) and how they play … Read more