AUTHOR : SOFI PARK DATE : 21/12/2023 Introduction In the dynamic landscape of business-to-business (B2B) marketing in India, the term “high-risk PSP[1]” often raises eyebrows and questions. This article delves into the intricacies of High-Risk PSP Business-to-Business[2] Marketing, exploring the challenges, strategies for success, and the evolving landscape in the Indian market[3]. Understanding the Challenges … Continue reading High Risk PSP Business-To-Business Marketing In India