AUTHOR : JENNY DATE : MARCH 12, 2024 In the dynamic landscape of digital transactions[1], Payment Gateway Data-Driven Marketing[2] has emerged as a game-changer for businesses [3]in India. With the proliferation of online transactions and the increasing importance of data, businesses are harnessing the power [4]of payment gateway data to shape their marketing strategies[5]. Understanding … Read more
AUTHOR : JENNY DATE : MARCH 11,2024 Introduction In the dynamic landscape of online [1]transactions, the role of payment[2] gateways has evolved significantly, especially [3]in a booming market like India. As businesses strive for a seamless [4]and secure payment process, the concept of Multi-Channel Campaigns has emerged as a game-changer. Evolution of Payment Gateways in … Read more
AUTHOR : JENNY DATE : MARCH, 9 2024 Introduction Definition of Payment Gateway A payment gateway is a technology[1] that facilitates the seamless transfer [2]of funds between a customer and a business[3], ensuring secure online transactions[4]. It acts as a bridge between the merchant’s website and the financial institution, encrypting sensitive information for a secure … Read more
AUTHOR: PUMPKIN KORE DATE: 28/02/2024 India’s payment[1] landscape has witnessed a transformative[2] shift with the advent of high-risk payment[3] service providers (PSPs). These entities, while providing valuable financial services, face unique challenges in marketing due to their high-risk nature. In this article, we will explore the world of high-risk PSP[4] inbound marketing in India, delving … Read more
AUTHOR: PUMPKIN KORE DATE: 28/02/2024 In the dynamic landscape of the Indian market,[1] where businesses[2] constantly evolve, high-risk payment[3] service providers (PSPs) are carving a niche for themselves in the realm of relationship marketing. Understanding the intricacies of these relationships is crucial for both PSPs and businesses aiming for sustainable growth. High-risk PSP relationship marketing … Read more
AUTHOR: PUMPKIN KORE DATE: 27/02/2024 In the dynamic landscape of digital marketing [1], the fusion of high-risk payment [2] service providers (PSPs) and data-driven strategies is shaping the future of advertising efforts in India. As businesses [3] navigate through the complexities of high-risk industries, leveraging data to drive marketing initiatives becomes a pivotal strategy. This … Read more
AUTHOR: MICKEY JORDAN DATE: 27/02/2024 Introduction Promotional [1] marketing plays a pivotal role in the success of businesses[2], especially in the dynamic landscape of payment[3] service providers (PSPs). As the digital economy continues to evolve, understanding the nuances of high-stakes PSP promotional marketing becomes crucial for sustained growth and success. In this article, we delve … Read more
AUTHOR: NORA DATE: 27-02-24 Introduction In the realm of e-commerce, payment service providers (PSPs) [1]play a crucial role in facilitating transactions[2] between merchants and consumers. However, certain businesses often encounter unique challenges[3] particularly in regions like India[4] where regulatory frameworks and consumer behaviors vary. This article delves into the PSP direct response in India, the … Read more
AUTHOR : KIM FERNANDEZ DATE : 27/02/2024 I. Introduction A. Definition of High-Risk PSP Direct Mail In a nutshell, high-risk PSP direct mail[1] refers to targeted promotional materials sent via postal services[2] by payment service[3] providers operating in high-risk sectors. These sectors may include online gaming, adult entertainment, or pharmaceuticals. This personalized form of marketing[4] … Read more
AUTHOR : LISA WEBB DATE : FEBRUARY 26, 2024 Introduction The financial landscape in India is evolving rapidly[1] , and one term that has gained prominence is “high-risk PSP cross-selling.” But what does it entail, and why is it relevant? In this article, we will delve into the intricacies of high-risk payment service providers[2] (PSPs) … Read more
