AUTHOR : JENNY DATE : MARCH 12, 2024 In the dynamic landscape of digital transactions, Payment Gateway data-driven marketing has emerged as a game-changer for businesses in India. With the proliferation of online transactions and the increasing importance of data, businesses are harnessing the power of payment gateway data to shape their marketing strategies. Understanding … Read more
AUTHOR : JENNY DATE : MARCH 11,2024 Introduction In the dynamic landscape of online transactions, the role of payment gateways has evolved significantly, especially in a booming market like India. As businesses strive for a seamless and secure payment process, the concept of multi-channel campaigns has emerged as a game-changer. Evolution of Payment Gateways in … Read more
AUTHOR : JENNY DATE : MARCH, 9 2024 Introduction Definition of Payment Gateway A payment gateway is technology that facilitates the seamless transfer of funds between a customer and a business, ensuring secure online transactions. It acts as a bridge between the merchant’s website and the financial institution, encrypting sensitive information for a secure exchange … Read more
AUTHOR: PUMPKIN KORE DATE: 28/02/2024 India’s payment landscape has witnessed a transformative shift with the advent of high-risk payment service providers (PSPs). These entities, while providing valuable financial services, face unique challenges in marketing due to their high-risk nature. In this article, we will explore the world of high-risk PSP inbound marketing in India, delving … Read more
AUTHOR: PUMPKIN KORE DATE: 28/02/2024 In the dynamic landscape of the Indian market, where businesses constantly evolve, high-risk payment service providers (PSPs) are carving a niche for themselves in the realm of relationship marketing. Understanding the intricacies of these relationships is crucial for both PSPs and businesses aiming for sustainable growth. High-risk PSP relationship marketing … Read more
AUTHOR: PUMPKIN KORE DATE: 27/02/2024 In the dynamic landscape of digital marketing, the fusion of high-risk payment service providers (PSPs) and data-driven strategies is shaping the future of advertising efforts in India. As businesses navigate through the complexities of high-risk industries, leveraging data to drive marketing initiatives becomes a pivotal strategy. This article delves into … Read more
AUTHOR: MICKEY JORDAN DATE: 27/02/2024 Introduction Promotional marketing plays a pivotal role in the success of businesses, especially in the dynamic landscape of payment service providers (PSPs). As the digital economy continues to evolve, understanding the nuances of high-stakes PSP promotional marketing becomes crucial for sustained growth and success. In this article, we delve into … Read more
AUTHOR: NORA DATE: 27-02-24 Introduction In the realm of online retail, payment service providers (PSPs) play a crucial role in facilitating transactions between merchants and consumers. However, certain businesses often encounter unique challenges, particularly in regions like India where regulatory frameworks and consumer behaviors vary. This article delves into the PSP direct response in India, … Read more
AUTHOR : KIM FERNANDEZ DATE : 27/02/2024 Introduction Definition of High-Risk PSP Direct Mail In a nutshell, high-risk PSP direct mail refers to targeted promotional materials sent via postal services by payment service providers operating in high-risk sectors. These sectors may include online gaming, adult entertainment, or pharmaceuticals. This personalized form of marketing aims to … Read more
AUTHOR : LISA WEBB DATE : FEBRUARY 26, 2024 Introduction The financial landscape in India is evolving rapidly, and one term that has gained prominence is “high-risk PSP cross-selling.” But what does it entail, and why is it relevant? In this article, we will delve into the intricacies of high-risk payment service providers (PSPs) and … Read more