AUTHOR : RUBBY PATEL DATE : 03/01/24 Introduction In the dynamic landscape [1] of the Indian digital economy [2], the term “payment gateway [3]” has become synonymous with seamless online transactions [4]. Simultaneously, inbound marketing has emerged as a game-changer, transforming the way businesses attract and engage customers. This article delves into the synergy between … Continue reading Payment Gateway: Inbound Marketing in India