AUTHOR: RUBBY PATEL DATE: 03/01/24 Introduction In the ever-evolving [1] landscape of digital transactions [2], payment gateways have become the backbone of online financial transactions [3] in India. With the surge in e-commerce [4] and digital payments, the role of payment gateways has gained unprecedented importance. Concurrently, outbound marketing strategies have emerged as crucial tools … Continue reading Payment Gateway Outbound Marketing in India