AUTHOR: RUBBY PATEL DATE: 03/01/24 Introduction In the fast-paced digital [1] era, payment gateway relationship marketing [2] has emerged as a crucial aspect of online transactions [3]. In India, where the e-commerce [4] industry is thriving, understanding the dynamics of this marketing strategy becomes essential [5]. Evolution of Payment Gateways Payment gateways have evolved significantly … Continue reading Payment Gateway Relationship Marketing in India