AUTHOR: HAANA TINE DATE :04/01/2024 Introduction India’s financial landscape[1] has witnessed a significant transformation, especially with the rise of digital payment providers[2]. In this dynamic environment, the concept of cross-selling[3] has become increasingly crucial for these providers. This article explores the landscape of payment providers in India, delves into the concept of cross-selling, and discusses … Continue reading Payment provider Cross-Selling in India