AUTHOR: SELENA GIL DATE: 3/1/2024 India’s payment landscape[1] has witnessed a transformation[2] propelled by the advent of data-driven[3] marketing strategies. The convergence of technology, consumer behavior analysis, and digital payment[4] systems [4] systems has significantly reshaped how payment providers[5] approach their marketing endeavors in the country. Introduction In recent years, the payment sector in India … Continue reading Payment Provider Data-Driven Marketing in India