AUTHOR : HAANA TINE DATE:04/01/2024 Introduction In the bustling landscape of India’s financial technology[1], payment providers have become integral to the success of businesses. Direct marketing analytics[2], a powerful tool for extracting insights from data, is now converging with payment services[3], creating a paradigm shift[4] in the way businesses understand and approach their customers. Evolution … Continue reading Payment Provider: Direct Marketing Analytics in India