AUTHOR: SELENA GIL DATE: 4/1/2024 Introduction In the ever-evolving landscape[1] of financial services[2], payment providers[3] in India are increasingly turning to market automation[4] to streamline their operations, enhance customer engagement, and stay ahead in a competitive[5] market. Challenges in the Indian Payment Provider Sector The Indian payment provider sector faces several challenges, including a fragmented … Continue reading Payment Provider Marketing Automation in India