AUTHOR: SELENA GIL DATE: 3/1/2024 Introduction In the dynamic landscape[1] of the Indian payment[2] sector, the utilization of multi-channel campaigns has emerged as a pivotal strategy for payment providers[3] to engage customers across various platforms. These campaigns, spanning multiple channels like mobile, web, social media, and traditional[4] advertising, have become indispensable[5] in reaching diverse audiences … Continue reading Payment Provider Multi-Channel Campaigns in India