AUTHOR: SELENA GIL DATE: 4/1/2024 Introduction India’s payment industry[1] has witnessed exponential growth, fostering a competitive landscape[2]. Amidst this dynamism, outbound marketing[3] strategies have emerged as pivotal tools for payment providers[4] to establish their presence and engage with diverse consumer[5] segments. Understanding Payment Providers and Their Significance Payment providers serve as the backbone of financial … Continue reading Payment Provider Outbound Marketing in India