AUTHOR : SELENA GIL DATE : 4/1/2024 Introduction In the bustling landscape[1] of India’s payment providers[2], a strategic approach known as relationship marketing has emerged as a cornerstone for sustainable growth and customer retention. Relationship marketing, fundamentally[3] revolves around building and nurturing long-term connections with customers. In the context of the payment industry[4], this technique … Continue reading Payment Provider Relationship Marketing in India