BusinessEfficiency

Payment processor Marketing Automation in India

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Payment processor Marketing Automation in India

AUTHOR: ROSE KELLY DATE: 26/02/2024 Introduction In today’s digital age, businesses in India are increasingly turning to marketing automation to streamline their operations and enhance customer engagement. Payment processors, in particular, are leveraging automation tools to stay competitive in the rapidly evolving market landscape. This article explores the significance of marketing automation for payment processors … Read more

Payment Provider Response Rate Optimization in India

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payment-provider-response-rate-optimization-in-india

AUTHOR: BABLI GUPTA DATE: 04/01/24 Introduction In the dynamic landscape of digital payments, ensuring a seamless and swift transaction experience is paramount. This has led payment providers in India to focus extensively on response rate optimization (RRO). In this article, we delve into the nuances of RRO, its challenges, strategies for improvement, and the significance … Read more