AUTHOR: PUMPKIN KORE DATE: 28/02/2024 India’s payment landscape has witnessed a transformative shift with the advent of high-risk payment service providers (PSPs). These entities, while providing valuable financial services, face unique challenges in marketing due to their high-risk nature. In this article, we will explore the world of high-risk PSP inbound marketing in India, delving … Read more
AUTHOR : SELENA GIL DATE : 4/1/2024 Introduction In the bustling landscape of India’s payment providers, a strategic approach known as relationship marketing has emerged as a cornerstone for sustainable growth and customer retention. Relationship marketing, fundamentally revolves around building and nurturing long-term connections with customers. In the context of the payment industry this technique … Read more
AUTHOR: HAANA TINE DATE :04/01/2024 Introduction India’s financial landscape has witnessed a significant transformation, especially with the rise of digital payment providers. In this dynamic environment, the concept of cross-selling has become increasingly crucial for these providers. This article explores the landscape of payment providers in India, delves into the concept of cross-selling, and discusses … Read more