AUTHOR: PUMPKIN KORE DATE: 23/02/2024 Introduction In the ever-evolving landscape of B2B direct marketing the role of innovation cannot be overstated. Pair that with the power of B2B direct marketing in India, and you’ve got a potent combination. This article delves into the intricate dance between payment processors and B2B direct marketing, exploring the evolution, … Read more
AUTHOR: SELENA GIL DATE: 4/1/2024 Introduction India’s payment industry has witnessed exponential growth, fostering a competitive landscap. Amidst this dynamism, outbound marketing strategies have emerged as pivotal tools for payment providers to establish their presence and engage with diverse consumer segments. Understanding Payment Providers and Their Significance Payment providers serve as the backbone of financial … Read more
AUTHOR: RUBBY PATEL DATE: 04/01/24 Introduction In the fast-paced world of e-commerce the role of payment gateways has become paramount. These digital mechanisms facilitate the smooth flow of funds between buyers and sellers. In the context of India’s thriving market, the concept of direct sales through payment gateways has gained substantial traction Evolution of Payment … Read more