CustomerExperience

Payment Provider Marketing Automation in India

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AUTHOR: SELENA GIL DATE: 4/1/2024 Introduction In the ever-evolving landscape of financial services, payment providers Marketing in India are increasingly turning to market automation to streamline their operations, enhance customer engagement, and stay ahead in a competitive market. Challenges in the Indian Payment Provider Sector The Indian payment provider sector faces several challenges, including a … Read more

Payment Provider Response Rate Optimization in India

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AUTHOR: BABLI GUPTA DATE: 04/01/24 Introduction In the dynamic landscape of digital payments, ensuring a seamless and swift transaction experience is paramount. This has led payment providers in India to focus extensively on response rate optimization (RRO). In this article, we delve into the nuances of RRO, its challenges, strategies for improvement, and the significance … Read more