AUTHOR: PUMPKIN KORE DATE: 28/02/2024 In the dynamic landscape of the Indian market, where businesses constantly evolve, high-risk payment service providers (PSPs) are carving a niche for themselves in the realm of relationship marketing. Understanding the intricacies of these relationships is crucial for both PSPs and businesses aiming for sustainable growth. High-risk PSP relationship marketing … Read more
AUTHORS: PUMPKIN KORE DATE: 23/02/2024 In the ever-evolving landscape of the Indian payment industry, cross-selling has emerged as a crucial strategy for payment processors to expand their reach and increase revenue streams. Understanding the dynamics of cross-selling, effective strategies, and challenges is for payment processors looking to thrive in the competitive Indian market. Cross-selling, in … Read more
AUTHOR : KIM FERNANDEZ DATE : 01/01/2024 INTRODUCTION In the fast-paced digital landscape of India, businesses are constantly seeking innovative ways to connect with their audience and drive sales. One strategy gaining prominence is payment gateway database marketing. This approach not only leverages the convenience of online transactions but also harnesses the power of customer … Read more