AUTHOR : SELENA GIL DATE : 4/1/2024 Introduction In the bustling landscape of India’s payment providers, a strategic approach known as relationship marketing has emerged as a cornerstone for sustainable growth and customer retention. Relationship marketing, fundamentally revolves around building and nurturing long-term connections with customers. In the context of the payment industry this technique … Read more
AUTHOR: RUBBY PATEL DATE: 03/01/24 Introduction In the ever-evolving landscape of digital transactions payment gateways have become the backbone of online financial transactions in India. With the surge in e-commerce and digital payments, the role of payment gateways has gained unprecedented importance. Concurrently, outbound marketing strategies have emerged as crucial tools to amplify the reach … Read more
AUTHOR : RUBBY PATEL DATE : 03/01/24 Introduction In the dynamic landscape of the Indian digital economy, the term “payment gateway has become synonymous with seamless online transactions. Simultaneously, inbound marketing has emerged as a game-changer, transforming the way businesses attract and engage customers. This article delves into the synergy between payment access and inbound … Read more