AUTHOR : SELENA GIL DATE : 4/1/2024 Introduction In the bustling landscape of India’s payment providers, a strategic approach known as relationship marketing has emerged as a cornerstone for sustainable growth and customer retention. Relationship marketing, fundamentally revolves around building and nurturing long-term connections with customers. In the context of the payment industry this technique … Read more
AUTHOR: RUBBY PATEL DATE: 03/01/24 Introduction In the ever-evolving landscape of digital transactions payment gateways have become the backbone of online financial transactions in India. With the surge in e-commerce and digital payments, the role of payment gateways has gained unprecedented importance. Concurrently, outbound marketing strategies have emerged as crucial tools to amplify the reach … Read more
AUTHOR : RUBBY PATEL DATE : 03/01/24 Introduction In the dynamic landscape of the Indian digital economy, the term “payment gateway has become synonymous with seamless online transactions. Simultaneously, inbound marketing has emerged as a game-changer, transforming the way businesses attract and engage customers. This article delves into the synergy between payment access and inbound … Read more
AUTHOR : JAYOKI DATE : 27/12/2023 Introduction Digital assets have revolutionized the way financial transactions are conducted in India. In recent years, the surge in digital payments has been accompanied by the growing prominence of payment providers that facilitate transactions involving various digital assets. Let’s delve into the intricate landscape of payment providers handling digital … Read more