AUTHOR : RUBBY PATEL DATE : 04/01/24 Introduction In the fast-paced digital landscape of India, the role of payment gateways has evolved significantly. These gateways not only facilitate seamless transactions but also play a crucial role in marketing strategies. With the advent of marketing automation the synergy between payment gateways and marketing has become a … Read more
AUTHOR: SELENA GIL DATE: 3/1/2024 Introduction In the dynamic landscape of the Indian payment sector, the utilization of multi-channel campaigns has emerged as a pivotal strategy for payment providers to engage customers across various platforms. These campaigns, spanning multiple channels like mobile, web, social media, and traditional advertising, have become indispensable in reaching diverse audiences … Read more
AUTHOR: SELENA GIL DATE: 3/1/2024 Introduction The landscape of payment providers in India has undergone a significant transformation in recent years, with the emergence and evolution of direct response systems revolutionizing the way transactions are conducted. Direct response, in the realm of payment providers, refers to a method that facilitates immediate transactions, streamlining the process … Read more
AUTHOR: BABLI GUPTA DATE: 03/01/24 Introduction Targeted advertising tailors marketing efforts to user behavior, preferences, and demographics, gaining prominence as an effective method in the digital marketing landscape. In recent years, India has witnessed a significant surge in online transactions. The convenience and accessibility offered by digital payment platforms have led to the widespread adoption … Read more
AUTHOR : ROSE KELLY DATE : 1/1/2024 Introduction In the vibrant landscape of e-commerce in India, budget-friendly shopping clubs have carved a niche for themselves, providing consumers with affordable options. However, one critical aspect that often goes unnoticed is the role of an efficient payment processor in ensuring a seamless shopping experience. In this article, … Read more
AUTHOR: HAANA TINE DATE:02/01/2024 In the dynamic landscape of e-commerce and digital transactions the choice of payment processing systems can significantly impact the cost-effectiveness of a buying community, especially in a country as diverse and vibrant as India. This article aims to explore the realm of high-risk payment service providers (PSPs) and how they play … Read more
AUTHOR: RUBBY PATEL DATE: 02/01/24 Introduction Frugal shopping characterized by the pursuit of value for money has become a significant trend in India. As consumers prioritize affordability without compromising on quality the role of PSPs in ensuring secure and efficient transactions is more crucial than ever. Understanding Frugal Shopping in India Frugal shopping goes beyond … Read more
AUTHOR : SELENA GIL DATE : 2/1/2024 Payment gateway targeted advertising has emerged as a game-changer in the realm of digital marketing, particularly within the Indian market This innovative approach harnesses the power of payment gateways to deliver tailored advertisements to consumers, revolutionizing how businesses connect with their audience. Introduction The concept of targeted advertising … Read more
AUTHOR : JAYOKI DATE : 02/01/2024 Introduction In the fast-paced world of payment services, high-risk PSPs find themselves navigating turbulent waters. The Indian market known for its diversity and complexity, poses unique challenges for these entities. One promising solution gaining traction is the integration of high-risk PSPs into discount consortiums Let’s unravel the layers of … Read more
AUTHOR : MICKEY JORDAN DATE : 02/01/2024 In the dynamic realm of online transactions, the role of payment gateways has become increasingly crucial. As businesses strive to provide seamless payment experiences for their customers, the effectiveness of call-to-action strategies cannot be overstated. This holds especially true in a diverse market like India, where cultural nuances … Read more