DigitalTransformation

Payment Gateway Integrated Marketing In India

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Payment Gateway Integrated Marketing In India

AUTHOR : JENNY DATE : MARCH, 9 2024 Introduction Definition of Payment Gateway A payment gateway is a technology that facilitates the seamless transfer of funds between a customer and a business ensuring secure online transactions. It acts as a bridge between the merchant’s website and the financial institution, encrypting sensitive information for a secure … Read more

Payment Processor Data-Driven Marketing in India

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Payment Processor Data-Driven Marketing in India

AUTHOR : BELLA DATE : FEBRUARY 24, 2024 Introduction to Payment Processor Data-Driven Marketing Beyond their primary function, these platforms accumulate vast amounts of valuable data regarding consumer behavior, preferences, and purchasing patterns. Leveraging this data for marketing purposes has emerged as a powerful tool for businesses seeking to optimize their marketing strategies. Understanding the … Read more