AUTHOR: NORA DATE: 27-02-24 Introduction In the realm of online retail, payment service providers (PSPs) play a crucial role in facilitating transactions between merchants and consumers. However, certain businesses often encounter unique challenges, particularly in regions like India where regulatory frameworks and consumer behaviors vary. This article delves into the PSP direct response in India, … Read more
AUTHOR : KIM FERNANDEZ DATE : 27/02/2024 Introduction Definition of High-Risk PSP Direct Mail In a nutshell, high-risk PSP direct mail refers to targeted promotional materials sent via postal services by payment service providers operating in high-risk sectors. These sectors may include online gaming, adult entertainment, or pharmaceuticals. This personalized form of marketing aims to … Read more
AUTHOR : BELLA DATE : FEBRUARY 23, 2024 Introduction to Payment Processors Payment processors are third-party entities that facilitate transactions between merchants and customers by securely processing payment information. They act as intermediaries, ensuring that fund are transferred seamlessly from the customer’s account to the merchant’s account. Importance of Payment Processors in India India’s rapid … Read more
AUTHOR: SELENA GIL DATE: 3/1/2024 Introduction The landscape of payment providers in India has undergone a significant transformation in recent years, with the emergence and evolution of direct response systems revolutionizing the way transactions are conducted. Direct response, in the realm of payment providers, refers to a method that facilitates immediate transactions, streamlining the process … Read more
AUTHOR : NORA DATE : 01-01-2024 Introduction Evolution of Payment Gateways in India The journey of payment gateways in India has been a testament to resilience and adaptation Initially faced with challenges such as limitations and skepticism around online transactions, these gateways have evolved to become integral to the digital payment ecosystem The proliferation of … Read more