AUTHOR : BELLA DATE : FEBRUARY 26, 2024 Introduction to High-Risk PSP Lead Generation In the realm of financial services, high-risk PSP lead generation in India caters to businesses considered risky by traditional financial institutions due to factors like high chargeback rates, industry type, or geographical location. Lead generation, therefore, becomes a critical aspect of … Read more
AUTHOR: ROSE KELLY DATE: 26/02/2024 Introduction to Payment Processors In today’s digital age, payment processors play a pivotal role in facilitating financial transactions between businesses and consumers. These intermediaries ensure smooth and secure payments enabling businesses to expand their customer base and drive revenue growth. Outbound Marketing Defined Outbound marketing involves traditional advertising methods where … Read more
AUTHOR: SELENA GIL DATE: 3/1/2024 India’s payment provider data-driven landscape has witnessed a transformation propelled by the advent of data-driven marketing strategies. The convergence of technology, consumer behavior analysis, and digital payment systems has significantly reshaped how payment providers approach their marketing endeavors in the country. Introduction In recent years, the payment sector in India … Read more