AUTHOR: MICKEY JORDAN DATE: 27/02/2024 Introduction Promotional marketing plays a pivotal role in the success of businesses, especially in the dynamic landscape of payment service providers (PSPs). As the digital economy continues to evolve, understanding the nuances of high-stakes PSP promotional marketing becomes crucial for sustained growth and success. In this article, we delve into … Read more
AUTHOR: NORA DATE: 27-02-24 Introduction In the realm of online retail, payment service providers (PSPs) play a crucial role in facilitating transactions between merchants and consumers. However, certain businesses often encounter unique challenges, particularly in regions like India where regulatory frameworks and consumer behaviors vary. This article delves into the PSP direct response in India, … Read more
AUTHOR : KIM FERNANDEZ DATE : 27/02/2024 Introduction Definition of High-Risk PSP Direct Mail In a nutshell, high-risk PSP direct mail refers to targeted promotional materials sent via postal services by payment service providers operating in high-risk sectors. These sectors may include online gaming, adult entertainment, or pharmaceuticals. This personalized form of marketing aims to … Read more
AUTHOR : LISA WEBB DATE : FEBRUARY 26, 2024 Introduction The financial landscape in India is evolving rapidly, and one term that has gained prominence is “high-risk PSP cross-selling.” But what does it entail, and why is it relevant? In this article, we will delve into the intricacies of high-risk payment service providers (PSPs) and … Read more
AUTHOR : BELLA DATE : FEBRUARY 26, 2024 Introduction to High-Risk PSP Lead Generation In the realm of financial services, high-risk PSP lead generation in India caters to businesses considered risky by traditional financial institutions due to factors like high chargeback rates, industry type, or geographical location. Lead generation, therefore, becomes a critical aspect of … Read more
AUTHOR : BELLA DATE : FEBRUARY 26, 2024 Introduction to High-Risk PSP B2B Direct Marketing High-risk Payment Service Providers (PSPs) engage in Assisting transactions for industries or businesses deemed high-risk due to factors like regulatory complexities, high Reversal rates, or Vulnerability to fraud. In the realm of Enterprise-to-Enterprise (B2B) direct marketing, Exploring these Speculative industries … Read more
AUTHOR : LISA WEBB DATE : FEBRUARY 26, 2024 Introduction High-Risk PSP Direct sales have evolved significantly in India, with a notable surge in high-risk payment service providers (PSPs). These entities facilitate transactions for businesses operating in industries deemed high-risk due to various factors. This article delves into the intricacies of high-risk PSP in India … Read more
AUTHOR : BELLA DATE : FEBRUARY 26, 2024 Introduction to High-Risk PSP Marketing Automation In recent years, the payment service provider (PSP) industry in India has witnessed significant growth, especially in high-risk sectors such as online gaming, adult entertainment, and cryptocurrency. With this growth comes the need for efficient and effective marketing strategies to attract … Read more
AUTHOR : KIM FERNANDEZ DATE : 24/02/2024 Introduction A. Definition of High-Risk PSP Database Marketing High-Risk PSP Database Marketing involves targeting high-risk payment service providers in India through strategic database marketing campaigns. This niche approach requires a deep understanding of the specific challenges and opportunities associated with high-risk entities. B. Importance in the Indian Market … Read more
AUTHOR : BELLA DATE : FEBRUARY 24, 2024 Introduction to High-Risk PSP Outbound Marketing What is PSP? A Payment Service Provider (PSP) is a third-party entity that facilitates payment transactions between customers and merchants. In the context of high-risk industries, PSPs specialize in catering to businesses operating in sectors with elevated levels of risk, such … Read more