AUTHOR : BELLA DATE : FEBRUARY 26, 2024 Introduction to High-Risk PSP B2B Direct Marketing High-risk Payment Service Providers (PSPs) engage in Assisting transactions for industries or businesses deemed high-risk due to factors like regulatory complexities, high Reversal rates, or Vulnerability to fraud. In the realm of Enterprise-to-Enterprise (B2B) direct marketing, Exploring these Speculative industries … Read more
AUTHOR : LISA WEBB DATE : FEBRUARY 26, 2024 Introduction High-Risk PSP Direct sales have evolved significantly in India, with a notable surge in high-risk payment service providers (PSPs). These entities facilitate transactions for businesses operating in industries deemed high-risk due to various factors. This article delves into the intricacies of high-risk PSP in India … Read more
AUTHOR : BELLA DATE : FEBRUARY 26, 2024 Introduction to High-Risk PSP Marketing Automation In recent years, the payment service provider (PSP) industry in India has witnessed significant growth, especially in high-risk sectors such as online gaming, adult entertainment, and cryptocurrency. With this growth comes the need for efficient and effective marketing strategies to attract … Read more
AUTHOR : BELLA DATE : FEBRUARY 23, 2024 Introduction to Payment Processor Integrated Marketing In the dynamic realm of commerce, where digital transactions are becoming increasingly prevalent, payment processor-integrated marketing plays a pivotal role. It involves the harmonious alignment of marketing efforts with payment processing services to optimize customer acquisition, engagement, and retention. This article … Read more
AUTHORS: PUMPKIN KORE DATE: 23/02/2024 In the ever-evolving landscape of the Indian payment industry, cross-selling has emerged as a crucial strategy for payment processors to expand their reach and increase revenue streams. Understanding the dynamics of cross-selling, effective strategies, and challenges is for payment processors looking to thrive in the competitive Indian market. Cross-selling, in … Read more
AUTHOR : HAANA TINE DATE:04/01/2024 Introduction In the bustling landscape of India’s financial technology, payment providers have become integral to the success of businesses. Direct marketing analytics a powerful tool for extracting insights from data, is now converging with payment services, creating a paradigm shift in the way businesses understand and approach their customers. Evolution … Read more
AUTHOR: HAANA TINE DATE:04/01/2024 Promotional marketing in India has witnessed a significant evolution, and payment providers play a crucial role in shaping and influencing this landscape. In this article, we will delve into the strategies, challenges, and future trends associated with payment provider promotional marketing in the Indian market. Introduction Promotional marketing is the heartbeat … Read more
AUTHOR: BABLI GUPTA DATE: 04/01/24 Introduction In the dynamic landscape of digital transactions, payment providers in India are constantly seeking innovative strategies to engage users. An integral aspect of this engagement is the implementation of effective call-to-action (CTA) strategies. This article explores the nuances of payment provider CTAs in India, delving into challenges, cultural considerations, … Read more
AUTHOR: BABLI GUPTA DATE: 03/01/24 Introduction In the dynamic landscape of digital payments, customer acquisition stands as a pivotal aspect for payment providers in India. The surge in online transactions and evolving consumer preferences present both challenges and opportunities. This article delves into the strategies and considerations for effective customer acquisition in the Indian market. … Read more
AUTHOR : RUBBY PATEL DATE : 03/01/24 Introduction In the dynamic landscape of the Indian digital economy, the term “payment gateway has become synonymous with seamless online transactions. Simultaneously, inbound marketing has emerged as a game-changer, transforming the way businesses attract and engage customers. This article delves into the synergy between payment access and inbound … Read more