IndiaMarketing

Payment Gateway: Inbound Marketing in India

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AUTHOR : RUBBY PATEL DATE : 03/01/24 Introduction In the dynamic landscape of the Indian digital economy, the term “payment gateway has become synonymous with seamless online transactions. Simultaneously, inbound marketing has emerged as a game-changer, transforming the way businesses attract and engage customers. This article delves into the synergy between payment access and inbound … Read more

Payment Provider Targeted Advertising in India

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AUTHOR: BABLI GUPTA DATE: 03/01/24 Introduction Targeted advertising tailors marketing efforts to user behavior, preferences, and demographics, gaining prominence as an effective method in the digital marketing landscape. In recent years, India has witnessed a significant surge in online transactions. The convenience and accessibility offered by digital payment platforms have led to the widespread adoption … Read more