IndianFintech

Payment Processor Data-Driven Marketing in India

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Payment Processor Data-Driven Marketing in India

AUTHOR : BELLA DATE : FEBRUARY 24, 2024 Introduction to Payment Processor Data-Driven Marketing Beyond their primary function, these platforms accumulate vast amounts of valuable data regarding consumer behavior, preferences, and purchasing patterns. Leveraging this data for marketing purposes has emerged as a powerful tool for businesses seeking to optimize their marketing strategies. Understanding the … Read more

Payment Provider Direct Response in India

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payment-provider-direct-response-in-india

AUTHOR: SELENA GIL DATE: 3/1/2024 Introduction The landscape of payment providers in India has undergone a significant transformation in recent years, with the emergence and evolution of direct response systems revolutionizing the way transactions are conducted. Direct response, in the realm of payment providers, refers to a method that facilitates immediate transactions, streamlining the process … Read more