AUTHOR: PUMPKIN KORE DATE: 28/02/2024 India’s payment landscape has witnessed a transformative shift with the advent of high-risk payment service providers (PSPs). These entities, while providing valuable financial services, face unique challenges in marketing due to their high-risk nature. In this article, we will explore the world of high-risk PSP inbound marketing in India, delving … Read more
AUTHOR: ROSE KELLY DATE: 26/02/2024 Introduction In today’s digital age, businesses in India are increasingly turning to marketing automation to streamline their operations and enhance customer engagement. Payment processors, in particular, are leveraging automation tools to stay competitive in the rapidly evolving market landscape. This article explores the significance of marketing automation for payment processors … Read more
AUTHOR: ROSE KELLY DATE: 26/02/2024 Introduction to Payment Processors In today’s digital age, payment processors play a pivotal role in facilitating financial transactions between businesses and consumers. These intermediaries ensure smooth and secure payments enabling businesses to expand their customer base and drive revenue growth. Outbound Marketing Defined Outbound marketing involves traditional advertising methods where … Read more
AUTHOR : PUMPKIN KORE DATE : 15 /12/2023 Introduction In the dynamic landscape of Indian E-commerce, High Risk PSP E-commerce Payment Services In India payment service providers (PSPs) play a crucial role in facilitating seamless transactions. However, some Fraud Prevention for E-commerce Payment Systems businesses fall into the category of high-risk, posing unique challenges for … Read more