AUTHOR: PUMPKIN KORE DATE: 28/02/2024 India’s payment landscape has witnessed a transformative shift with the advent of high-risk payment service providers (PSPs). These entities, while providing valuable financial services, face unique challenges in marketing due to their high-risk nature. In this article, we will explore the world of high-risk PSP inbound marketing in India, delving … Read more
AUTHOR : BELLA DATE : FEBRUARY 26, 2024 Introduction to High-Risk PSP Lead Generation In the realm of financial services, high-risk PSP lead generation in India caters to businesses considered risky by traditional financial institutions due to factors like high chargeback rates, industry type, or geographical location. Lead generation, therefore, becomes a critical aspect of … Read more
AUTHOR : KIM FERNANDEZ DATE : 24/02/2024 Introduction A. Definition of High-Risk PSP Database Marketing High-Risk PSP Database Marketing involves targeting high-risk payment service providers in India through strategic database marketing campaigns. This niche approach requires a deep understanding of the specific challenges and opportunities associated with high-risk entities. B. Importance in the Indian Market … Read more
AUTHOR : BELLA DATE : FEBRUARY 24, 2024 Introduction to High-Risk PSP Outbound Marketing What is PSP? A Payment Service Provider (PSP) is a third-party entity that facilitates payment transactions between customers and merchants. In the context of high-risk industries, PSPs specialize in catering to businesses operating in sectors with elevated levels of risk, such … Read more