MarketingStrategies

High-Risk PSP Call-To-Action Strategies In India

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high-risk-psp-call-to-action-strategies-in-india

AUTHOR : KIM FERNANDEZ DATE : 24/02/2024 INTRODUCTION The digital landscape in India is evolving rapidly, especially in the realm of online payments. Payment service providers (PSPs) play a crucial role in facilitating these transactions, but for some, the road is riskier than others. In this article, we delve into the intricacies of high-risk PSP … Read more

Payment Provider Outbound Marketing in India

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AUTHOR: SELENA GIL DATE: 4/1/2024 Introduction India’s payment industry has witnessed exponential growth, fostering a competitive landscap. Amidst this dynamism, outbound marketing strategies have emerged as pivotal tools for payment providers to establish their presence and engage with diverse consumer segments. Understanding Payment Providers and Their Significance Payment providers serve as the backbone of financial … Read more