AUTHOR : JENNY DATE : MARCH, 9 2024 Introduction Definition of Payment Gateway A payment gateway is a technology that facilitates the seamless transfer of funds between a customer and a business ensuring secure online transactions. It acts as a bridge between the merchant’s website and the financial institution, encrypting sensitive information for a secure … Read more
AUTHOR : BELLA DATE : FEBRUARY 24, 2024 Introduction to Payment Processor Data-Driven Marketing Beyond their primary function, these platforms accumulate vast amounts of valuable data regarding consumer behavior, preferences, and purchasing patterns. Leveraging this data for marketing purposes has emerged as a powerful tool for businesses seeking to optimize their marketing strategies. Understanding the … Read more
AUTHOR: BABLI GUPTA DATE: 04/01/24 Introduction Database marketing has become a cornerstone for payment providers in India, transforming the way they engage with users and shape their marketing strategies. As digital payments continue to surge, understanding the nuances of database marketing becomes crucial for sustained success in the competitive landscape. Evolution of Payment Providers in … Read more