AUTHOR : KIM FERNANDEZ DATE : 24/02/2024 Introduction A. Definition of High-Risk PSP Database Marketing High-Risk PSP Database Marketing involves targeting high-risk payment service providers in India through strategic database marketing campaigns. This niche approach requires a deep understanding of the specific challenges and opportunities associated with high-risk entities. B. Importance in the Indian Market … Read more
AUTHOR : BELLA DATE : FEBRUARY 24, 2024 Introduction to High-Risk PSP Outbound Marketing What is PSP? A Payment Service Provider (PSP) is a third-party entity that facilitates payment transactions between customers and merchants. In the context of high-risk industries, PSPs specialize in catering to businesses operating in sectors with elevated levels of risk, such … Read more
AUTHOR : HAANA TINE DATE:04/01/2024 Introduction In the bustling landscape of India’s financial technology, payment providers have become integral to the success of businesses. Direct marketing analytics a powerful tool for extracting insights from data, is now converging with payment services, creating a paradigm shift in the way businesses understand and approach their customers. Evolution … Read more