AUTHOR: NORA DATE: 27-02-24 Introduction In the realm of online retail, payment service providers (PSPs) play a crucial role in facilitating transactions between merchants and consumers. However, certain businesses often encounter unique challenges, particularly in regions like India where regulatory frameworks and consumer behaviors vary. This article delves into the PSP direct response in India, … Read more
AUTHOR: BABLI GUPTA DATE: 04/01/24 Introduction In the dynamic landscape of digital transactions, payment providers in India are constantly seeking innovative strategies to engage users. An integral aspect of this engagement is the implementation of effective call-to-action (CTA) strategies. This article explores the nuances of payment provider CTAs in India, delving into challenges, cultural considerations, … Read more
AUTHOR: RUBBY PATEL DATE: 03/01/24 Introduction In the fast-paced digital era, payment gateway relationship marketing has emerged as a crucial aspect of online transactions. In India, where the e-commerce industry is thriving, understanding the dynamics of this marketing strategy becomes essential Evolution of Payment Gateways Payment gateways have evolved significantly over the years. From their … Read more
AUTHOR : ANNU CHAUHAN DATE : 10/12/2023 Introduction In a rapidly evolving digital landscape, the dynamics of financial transactions have undergone a paradigm shift. One of the pivotal players in this transformation is Payment Processor Direct Marketing This article delves into the nuances of this innovative approach and its impact on the Indian market. Payment … Read more