AUTHOR: MICKEY JORDAN DATE: 27/02/2024 Introduction Promotional marketing plays a pivotal role in the success of businesses, especially in the dynamic landscape of payment service providers (PSPs). As the digital economy continues to evolve, understanding the nuances of high-stakes PSP promotional marketing becomes crucial for sustained growth and success. In this article, we delve into … Read more
AUTHOR : LISA WEBB DATE : FEBRUARY 26, 2024 Introduction The financial landscape in India is evolving rapidly, and one term that has gained prominence is “high-risk PSP cross-selling.” But what does it entail, and why is it relevant? In this article, we will delve into the intricacies of high-risk payment service providers (PSPs) and … Read more
AUTHOR: ROSE KELLY DATE: 26/02/2024 Introduction In today’s digital age, businesses in India are increasingly turning to marketing automation to streamline their operations and enhance customer engagement. Payment processors, in particular, are leveraging automation tools to stay competitive in the rapidly evolving market landscape. This article explores the significance of marketing automation for payment processors … Read more
AUTHOR : BELLA DATE : FEBRUARY 26, 2024 Introduction to High-Risk PSP Lead Generation In the realm of financial services, high-risk PSP lead generation in India caters to businesses considered risky by traditional financial institutions due to factors like high chargeback rates, industry type, or geographical location. Lead generation, therefore, becomes a critical aspect of … Read more
AUTHOR : BELLA DATE : FEBRUARY 26, 2024 Introduction to High-Risk PSP B2B Direct Marketing High-risk Payment Service Providers (PSPs) engage in Assisting transactions for industries or businesses deemed high-risk due to factors like regulatory complexities, high Reversal rates, or Vulnerability to fraud. In the realm of Enterprise-to-Enterprise (B2B) direct marketing, Exploring these Speculative industries … Read more
AUTHOR: ROSE KELLY DATE: 26/02/2024 Introduction to Payment Processors In today’s digital age, payment processors play a pivotal role in facilitating financial transactions between businesses and consumers. These intermediaries ensure smooth and secure payments enabling businesses to expand their customer base and drive revenue growth. Outbound Marketing Defined Outbound marketing involves traditional advertising methods where … Read more
AUTHOR : LISA WEBB DATE : FEBRUARY 24, 2024 Introduction In the dynamic landscape of digital transactions, the synergy between payment processors and email marketing has become increasingly vital. This article explores the nuanced world of payment processor email marketing focusing on its significance, integration strategies, benefits for businesses, and future trends in the Indian … Read more
AUTHOR : KIM FERNANDEZ DATE : 24/02/2024 Introduction A. Definition of High-Risk PSP Database Marketing High-Risk PSP Database Marketing involves targeting high-risk payment service providers in India through strategic database marketing campaigns. This niche approach requires a deep understanding of the specific challenges and opportunities associated with high-risk entities. B. Importance in the Indian Market … Read more
AUTHOR : BELLA DATE : FEBRUARY 24, 2024 Introduction to High-Risk PSP Outbound Marketing What is PSP? A Payment Service Provider (PSP) is a third-party entity that facilitates payment transactions between customers and merchants. In the context of high-risk industries, PSPs specialize in catering to businesses operating in sectors with elevated levels of risk, such … Read more
AUTHOR : KIM FERNANDEZ DATE : 24/02/2024 INTRODUCTION The digital landscape in India is evolving rapidly, especially in the realm of online payments. Payment service providers (PSPs) play a crucial role in facilitating these transactions, but for some, the road is riskier than others. In this article, we delve into the intricacies of high-risk PSP … Read more